Freelance Senior Producer Los Angeles, CA
Oversee production of broadcast spots and content for a variety of clients and brands.
Able to jump in on any project with scales both large and small to help bring creative ideas to life.
Supply a vast network of industry contacts for shoot, editorial, animation, VFX, post-production, music, sound design and mix.
RPA Santa Monica, CA
Senior Producer July 2022 - April 2024
Oversaw all aspects of production of commercials, social and digital content across a variety of clients, including Honda, Apartments.com, Southern California Edison and Cedars Sinai.
Duties included director search, pre-production (casting, production design, locations/studio), shoot, editorial, VFX, post production,music licensing and composition, sound design and mix.
Worked hand in hand with creative teams during creative development and pitch phase to provide production POV on concepts and pitch materials including animatics.
Collaborated closely with business affairs department heads regarding music and talent contracts and negotiations, fees and union rules.
Worked closely with cost consultants (EVP) on triple bidding all projects and bids within Honda.
Forme Los Angeles, CA
Executive Producer, Marketing September 2020 - July 2022
Led all marketing production efforts for emerging tech fitness brand, producing photography and video content for paid and social media, website and retail.
Tasked with utilizing production expertise to bring to life projects on both large and small scales, from high end CG product work to small scale photo and video shoots.
Worked closely with CCO and creative directors to help develop brand voice from the ground up and build presence in social media.
Oversaw and managed crew for in-house productions of marketing and workout content.
Partnered closely with product engineers and UX designers to accurately represent product across all mediums.
Freelance Senior Producer Los Angeles, CA
August 2019 - September 2020
Oversee production of broadcast spots and content for a variety of clients and brands.
Able to jump in on any project with scales both large and small to help bring creative ideas to life.
Supply a vast network of industry contacts for shoot, editorial, animation, VFX, post-production, music, sound design and mix.
RPA Santa Monica, CA
Senior Producer April 2015 - August 2016
Oversaw all aspects of production of commercials and content for Honda, including director search, pre-production (casting, production design, locations/studio), shoot, editorial, VFX, post production,music licensing and composition, sound design and mix.
Worked hand in hand with creative teams during creative development and pitch phase to provide production POV on concepts and pitch materials including animatics.
Collaborated closely with business affairs department heads regarding music and talent contracts and negotiations, fees and union rules.
Worked closely with cost consultants (EVP) on triple bidding all projects and bids within.
Produced all CGI launch campaign for MY16 Honda Civic.
Produced launch campaign for MY16 Ridgeline truck, including 2016 Superbowl spot.
Omelet Los Angeles, CA
Executive Producer December 2013 - March 2015
Oversaw all aspects of production of commercials and content for Microsoft, Moet, Red Bull and Ubisoft.
Worked closely with senior management to evaluate creative, manage budgeting and scopes of production for new business opportunities.
Collaborated closely with business affairs department regarding music and talent contracts and negotiations (including celebrity), fees and union rules.
Managed and mentored production team and internal editorial house.
Deutsch Inc. Los Angeles, CA
Senior Producer June 2012 - December 2013
Produced TV commercials from concept to completion for Volkswagen, Zillow, Target and Snapple.
Responsible for all aspects of production from budgets and bidding to shoot to post-production including VFX and Music.
Produced several high level celebrity spots and became adept at understanding artist needs on set including contract details and working directly with artist management.
Collaborated closely with business affairs department regarding music and talent contracts and negotiations (including celebrity, influencers and found footage), fees and union rules.
Traveled internationally to Buenos Aires for HTC phone live action production using LA based director and crew, in conjunction with local production crew and team in Argentina.
Served as mentor for assistant and associate producers on all phases of production.
Deutsch Inc. Los Angeles, CA
Producer January 2008 - May 2012
Produced commercials web content and radio for a variety of clients including DIRECTV, Playstation, Saturn and Dr. Pepper
Responsible for managing all aspects of production process.
Deutsch Inc. Los Angeles, CA
Account Management May 2005 - December 2007
Managed DIRECTV account and relationship and helped drive marketing strategies, from research and positioning to measurements and optimization
Led team on multiple high level campaigns including NFL Sunday Ticket and the Fourth Wall
Managed five lower level team members
Euro RSCG Worldwide New York, NY
Account Executive November 2001 - April 2005
Coordinated and assisted on fully integrated campaigns for Volvo Cars of North America and New Balance